Privacy Policy

Privacy Policy

Effective Date: March 17, 2025
Last Updated: March 17, 2025

1) Overview

When you use {{SITE_NAME}}, you entrust us with information about you. We take that responsibility seriously. This policy explains what we collect, why we collect it, how we use it, and the choices you have. It applies whether you take our full IQ test, try the free demo, browse our site, or send us feedback.

We do not sell your personal data. We never have and never will.

2) What We Collect

We collect three broad categories of information:

(a) Information you provide directly

  • Contact details (e.g., email address) when you ask for results or write to us.

  • Messages, form inputs, survey responses, and any content you submit.

  • If you purchase, limited billing information (e.g., country for tax, order details). We may receive only partial card details (last 4 digits), cardholder name/email, and expiration date via our payment processor.

(b) Technical and usage data

  • Device and browser info, IP address, timestamps, pages viewed, test/session IDs, and interaction metrics (e.g., time on page).

  • We use cookies and similar technologies to remember settings, store test progress/results, and keep the site secure.

(c) Analytics & marketing tools

  • We use services like Google Analytics, Facebook/Meta Pixel, Hotjar, and (if you’re an existing customer) advertising pixels (e.g., Google Ads, Facebook/Meta, Pinterest, TikTok) to understand site performance and the effectiveness of our campaigns. These tools may set their own cookies and collect device/usage data. You can opt out directly via each provider and by managing cookies in your browser.

Note: Blocking all cookies may degrade or disable certain features (for example, saving or viewing test results).

3) Why We Use Your Information

We use your information to:

  • Provide the service: deliver test experiences, save progress, generate and send your results/certificate (when requested), and maintain your account (password resets, verification).

  • Process transactions: take payments, send receipts, and manage orders.

  • Improve and secure: monitor performance, troubleshoot issues, prevent fraud/abuse, and enhance features and design.

  • Personalize: show relevant content (e.g., insights that correspond to your score or selections).

  • Research & statistics: run internal analysis to improve our understanding of cognition. Research data is anonymized or pseudonymized and published only in aggregate.

  • Communicate: respond to questions, send important service notices, and (if you consent or where allowed) send newsletters, product updates, reminders about unfinished checkouts, or special offers.

Legal bases we rely on (depending on your location): performance of a contract, legitimate interests (e.g., improving services, keeping the site secure), consent (e.g., marketing emails), and compliance with legal obligations.

We do not share your data with third parties for their direct marketing.

4) Cookies

We primarily use persistent cookies to remember preferences, store test progress, and recognize returning visitors. You can control cookies in your browser settings. Some features may not function without them.

5) Email & Newsletter Preferences

You can opt in to marketing emails. You can opt out at any time using the unsubscribe link or by emailing support@placeholder.com. Transactional/service emails (e.g., password reset, receipts) will still be sent when necessary.

6) International Transfers

Your data may be processed in countries outside your own (including the United States). Where required, we implement appropriate safeguards (e.g., Standard Contractual Clauses) to protect your information when transferred internationally. Access to personal data is limited to personnel and service providers who need it for legitimate business purposes and are bound by confidentiality obligations.

7) Service Providers & Partners

We work with carefully selected vendors to run {{SITE_NAME}} (e.g., analytics, cloud hosting, payment processing, customer messaging, newsletter delivery such as Mailchimp). We share only what’s necessary for them to perform their services for us and require appropriate data protection commitments.

8) Your Choices & Rights

Depending on where you live (e.g., the EU/UK under GDPR), you may have rights to:

  • Access the personal data we hold about you

  • Request correction or deletion

  • Object to or restrict certain processing

  • Port your data

  • Withdraw consent (where we rely on consent)

  • Lodge a complaint with your local supervisory authority

To exercise any rights, contact support@placeholder.com using the email associated with your data so we can verify your request.

Deletion requests: when you ask us to delete your record, we will remove identifiers such as your email and name. We may retain de-identified test/survey responses for research integrity, security, and statistical purposes—these records are not linked to you.

9) Children

{{SITE_NAME}} is not intended for individuals under 16. We do not knowingly collect data from children under 16. If you believe a child has provided personal data, please contact us so we can take appropriate action.

10) Retention

We retain data only as long as needed to provide the service, fulfill the purposes outlined here, or comply with legal obligations. Typical periods include:

  • Orders & payment records: up to 10 years

  • Security and activity logs (non-financial): up to 1 year

  • Short-term operational records (e.g., verification emails): about 3 months

  • Anonymized/pseudonymized research data: may be kept indefinitely in non-identifiable form

We securely delete or de-identify data when it’s no longer required.

11) Security

We employ reasonable administrative, technical, and organizational measures to protect your information (e.g., encryption in transit, hardened cloud infrastructure, access controls). No system can be guaranteed 100% secure, but we continuously work to reduce risks.

12) Sharing in Special Circumstances

We may share information if required by law, to protect our rights or others’ rights, to prevent fraud or abuse, or in connection with a corporate transaction (e.g., merger, acquisition). Any such sharing will follow this policy and applicable law.

13) Contact Us

Questions, requests, or concerns?
Email: support@placeholder.com
Controller: {{SITE_NAME}} LLC (Delaware, USA)

14) Governing Law & Venue

This Privacy Policy and any dispute arising out of or relating to it are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules. You agree to the exclusive jurisdiction and venue of the state and federal courts located in Delaware for any such dispute, unless applicable law requires otherwise.

15) Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When we post changes, we’ll revise the “Last Updated” date above. If changes are material, we’ll provide additional notice as required.

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